On September 8, 2025, the "Expand Channels, Build Special Stores, Capture Market Share and Win the Future-DE&E Kitchen Appliances 2025 Semi-Annual Marketing Conference" was held grandly in Hangzhou. Mr. Gao DeKang, Chairman of DE&E Smart Home, department heads, marketing elites, and dealers from all over the country gathered together to summarize and review the achievements DE&E made in the first half of 2025, deeply analyze the current market environment and the development trends in the electrical appliances industry for the second half of the year, and clarify the development plan for the second half of the year: "Expand Channels, Build Special Stores, Capture Market Share and Win the Future". United, they aim to open a new chapter and work together to achieve a brighter future by creating a new blueprint for DE&E!
Carrying Forward and Forging Ahead: Reviewing Past Journeys and Mapping New Blueprints
At the beginning of the conference, Ruan Jincheng, General Manager of Marketing of DE&E Smart Home, provided a comprehensive review and summary of DE&E Kitchen Appliances' retail business for the first half of 2025. He pointed out that in the first half of 2025, DE&E team continuously broke through and innovated, achieving significant breakthroughs and improvements in overall performance, merchant recruitment speed, terminal operations, proactive marketing, and digital marketing, resulting in remarkable achievements. In the second half of 2025, DE&E will continue to focus on channels and terminals, deeply explore the stock market, and strive to "expand channels, build special stores, capture market share" to seize opportunities, work hard, and create an even more brilliant future!
Resolutely Moving Forward: Continuously Expanding Channels and Leveraging High-End Manufacturing Advantages
Meeting user needs and responding to market demands is a testament to a brand's vitality and vibrancy. Mr. Gao DeKang, Chairman of DE&E Smart Home, conducted an in-depth analysis of the current state of China's kitchen appliance industry and officially released the "DE&E Kitchen Appliances Retail Business Strategic Development Plan". He mentioned that kitchen appliances are always essential products, and the domestic market not only continues to exist but is also vast. The dependency and pursuit of high-end kitchen appliance products by users mean that DE&E Kitchen Appliances, a professional brand deepening its roots in the kitchen appliances industry for 33 years, possesses significant market advantages and potential. Based on this, DE&E has clarified its strategic direction of "resolutely moving forward", continuously upgrading its brand image, optimizing its product layout, actively expanding channels, and promoting effective store operations to establish DE&E as a high-end advantage brand in China's professional kitchen appliances market. Chairman Gao's speech injected a strong motivation into all DE&E employees, receiving continuous applause from the audience.
Advancing with Innovation: Refining Product Strength for Future Success
Building on the past and looking to the future, the Product Center Manager of DE&E Kitchen Appliances presented the product line planning report for the second half year of DE&E, conducting in-depth market analysis and explaining the performance of new products range hood, gas stove, built-in product categories, and water appliances currently focused on by DE&E.
The conference also showcased new products, including the Vertu III Supreme Version of the range hood and the MINI Gas Water Heater, enabling attendees to directly and efficiently grasp the selling points of new products, laying a solid foundation for the subsequent market promotion.
Strategic Layout: Expanding New Channels and Planning New Journeys
In response to the "resolutely moving forward" development strategy, Ruan Jincheng, General Manager of Marketing of DE&E Smart Home, released the "Marketing Work Plan for the Second Half of 2025", outlining concrete work deployments in channels, products, and proactive marketing. He emphasized that in the second half of 2025, all DE&E personnel must adhere to the positioning of "high-end kitchen appliances," focus on the flagship product series "Vertu III", utilize proactive marketing, showcase their strengths, and strive for the success of the second half of the year.
Subsequently, the Director of the Digital Marketing Division of DE&E Smart Home presented the "New Kitchen Project Sharing Report". The New Kitchen project fully leverages the integrated advantages of DE&E Kitchen Appliances, its high-end kitchen appliances brand, and the affordable luxury high-end customized cabinets brand "Rebon Cabinets", achieving impressive results in the first half of the year. In the face of intense market competition in the second half of the year, the New Kitchen project has timely upgraded kitchen renovation products with more refined standard packages, more flexible exchange plans, and more attentive service processes, solidifying its position as a pioneer in kitchen renovations in China!
Other department heads of DE&E Kitchen Appliances also provided specific work plans for their respective sectors. The clear strategic blueprint and well-thought-out practical measures left everyone confident and full of fighting spirit.
Guiding Light: Models Inspire Spirit, Unite Strength to Forge Ahead
To recognize the efforts and dedication of all DE&E's partners in the first half of 2025, the conference included an award ceremony for outstanding dealers from the first half of 2025, honoring those who excelled and encouraging them to share their successful experiences, thus motivating more partners to learn from them and strive to achieve new heights in the second half.
In a rapidly changing environment, we have precisely observed trends; responding to circumstances, we progress hand in hand. In the second half of 2025, DE&E Kitchen Appliances will unite with all partners to "resolutely move forward", aiming for the goals of "expanding channels, building special stores, capturing market share and winning the future", winning reputation through excellent products, co-expanding the market with innovative marketing, and maintaining trust with attentive service for a shared prosperous future!
